Sun Tzu and the art of business : six strategic principles for managers

Book

Sun Tzu and the art of business : six strategic principles for managers / Mark McNeilly.

Summary:

"To hand down the wisdom he had gained from years of battles, more than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations." "Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War." "By using modern examples throughout the book from GE, Microsoft, AT & T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage."--Jacket.

Record details

ISBN: 0195099966
ISBN: 9780195099966
ISBN: 0195137892
ISBN: 9780195137897
Physical Description: viii, 261 pages : illustrations ; 24 cm
Publisher: New York : Oxford University Press, 1996.

Content descriptions

Bibliography, etc. Note:: Includes bibliographical references (pages 251-255) and index.
Formatted Contents Note:: Includes: The art of war / by Sun Tzu ; translated by Samuel B. Griffith.