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The tipping point : how little things can make a big difference / Malcolm Gladwell.
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
Record details
- ISBN: 0316316962
- ISBN: 9780316316965
- ISBN: 0316346624
- ISBN: 9780316346627
- Physical Description: viii, 279 pages ; 22 cm
- Publisher: Boston : Little, Brown and Company, ©2002.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references and index.Includes bibliographical references (pages 260-270) and index.
- Formatted Contents Note:
- Introduction: Three rules of epidemics -- Law of the few: Connectors, Mavens, and salesmen -- Stickiness factor: Sesame street, blue's clues, and the educational virus -- Power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- Power of context (part two): Magic number one hundred and fifty -- Case study: Rumors, sneakers, and the power of translation -- Case study suicide, smoking, and the search for the unsticky cigarette -- Conclusion: Focus, test, and believe -- Endnotes -- Acknowledgments -- Index.
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Available copies
- 1 of 1 copy available at Northwest Indian College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lummi Library | HM 1033 .G53 2002 | 278620 | Stacks | Available | - |