Record details

• ISBN: 013613811X
• ISBN: 9780136138112
• Physical Description: xix, 556 pages : illustrations (some color) ; 26 cm
• Edition: 7th ed.
• Publisher: Upper Saddle River, NJ : Prentice Hall, ©1998.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

1. What is Public Relations? -- 2. The Evolution of Public Relations -- 3. Public Opinion -- 4. Ethics -- 5. Research -- 6. Communication -- 7. Management -- 8. Public Relations Writing -- 9. Writing for the Eye and Ear -- 10. Public Relations and the Net -- 11. Publicity and the Media -- 12. Electronic Media -- 13. Integrated Marketing Communications -- 14. Employees -- 15. Multicultural Communities -- 16. Consumers -- 17. Government -- 18. Public Relations and the Law -- 19. Crisis Management -- 20. Future -- App. A. Code of Professional Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C. Research Definition -- App. D. Audiovisual Supports -- App. E. Computer Terms -- App. F. On-Line Databases -- App. G. Leading Media Terms -- App. H. Corporate Reporting Requirements -- App. I. Annual Meeting Checklist.

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Subject:

Public relations > United States.
Public relations.
United States.