Book
The practice of public relations / Fraser P. Seitel.
Record details
- ISBN: 013613811X
- ISBN: 9780136138112
- Physical Description: xix, 556 pages : illustrations (some color) ; 26 cm
- Edition: 7th ed.
- Publisher: Upper Saddle River, NJ : Prentice Hall, ©1998.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references and index.
- Formatted Contents Note:
- 1. What is Public Relations? -- 2. The Evolution of Public Relations -- 3. Public Opinion -- 4. Ethics -- 5. Research -- 6. Communication -- 7. Management -- 8. Public Relations Writing -- 9. Writing for the Eye and Ear -- 10. Public Relations and the Net -- 11. Publicity and the Media -- 12. Electronic Media -- 13. Integrated Marketing Communications -- 14. Employees -- 15. Multicultural Communities -- 16. Consumers -- 17. Government -- 18. Public Relations and the Law -- 19. Crisis Management -- 20. Future -- App. A. Code of Professional Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C. Research Definition -- App. D. Audiovisual Supports -- App. E. Computer Terms -- App. F. On-Line Databases -- App. G. Leading Media Terms -- App. H. Corporate Reporting Requirements -- App. I. Annual Meeting Checklist.
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Available copies
- 1 of 1 copy available at Northwest Indian College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lummi Library | HM 263 .S45 1998 | 283237 | Stacks | Available | - |
| LDR | 02539cam a2200469 a 4500 | ||
|---|---|---|---|
| 001 | 35236 | ||
| 003 | NWIC | ||
| 005 | 20190227172120.0 | ||
| 008 | 970731s1998 njua b 001 0 eng | ||
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| 015 | . | ‡aGB9836819 ‡2bnb | |
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| 020 | . | ‡a013613811X | |
| 020 | . | ‡a9780136138112 | |
| 035 | . | ‡a(OCoLC)37443095 ‡z(OCoLC)39158875 | |
| 043 | . | ‡an-us--- | |
| 050 | 0 | 0. | ‡aHM263 ‡b.S42 1998 |
| 082 | 0 | 0. | ‡a659.2 ‡221 |
| 100 | 1 | . | ‡aSeitel, Fraser P. |
| 245 | 1 | 4. | ‡aThe practice of public relations / ‡cFraser P. Seitel. |
| 250 | . | ‡a7th ed. | |
| 260 | . | ‡aUpper Saddle River, NJ : ‡bPrentice Hall, ‡c©1998. | |
| 300 | . | ‡axix, 556 pages : ‡billustrations (some color) ; ‡c26 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references and index. | |
| 505 | 0 | . | ‡a1. What is Public Relations? -- 2. The Evolution of Public Relations -- 3. Public Opinion -- 4. Ethics -- 5. Research -- 6. Communication -- 7. Management -- 8. Public Relations Writing -- 9. Writing for the Eye and Ear -- 10. Public Relations and the Net -- 11. Publicity and the Media -- 12. Electronic Media -- 13. Integrated Marketing Communications -- 14. Employees -- 15. Multicultural Communities -- 16. Consumers -- 17. Government -- 18. Public Relations and the Law -- 19. Crisis Management -- 20. Future -- App. A. Code of Professional Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C. Research Definition -- App. D. Audiovisual Supports -- App. E. Computer Terms -- App. F. On-Line Databases -- App. G. Leading Media Terms -- App. H. Corporate Reporting Requirements -- App. I. Annual Meeting Checklist. |
| 650 | 0. | ‡aPublic relations ‡zUnited States. | |
| 650 | 7. | ‡aPublic relations. ‡2fast ‡0(OCoLC)fst01082892 | |
| 651 | 7. | ‡aUnited States. ‡2fast ‡0(OCoLC)fst01204155 | |
| 653 | . | ‡aPublic relations | |
| 776 | 0 | 8. | ‡iOnline version: ‡aSeitel, Fraser P. ‡tPractice of public relations. ‡b7th ed. ‡dUpper Saddle River, NJ : Prentice Hall, ©1998 ‡w(OCoLC)894782575 |
| 938 | . | ‡aBaker and Taylor ‡bBTCP ‡n97029845 | |
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| 948 | . | ‡hNO HOLDINGS IN WANIC - 163 OTHER HOLDINGS | |
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