Book
Marketing public relations : the hows that make it work / Rene A. Henry Jr.
Record details
- ISBN: 0813822084 (alk. paper)
- ISBN: 9780813822082 (alk. paper)
- Physical Description: xiv, 281 pages ; 24 cm.
- Edition: 1st ed.
- Publisher: Ames : Iowa State University Press, 1995.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references and index.
- Formatted Contents Note:
- Foreword / Harold Burson -- 1.. How to Make Marketing Public Relations Work for You -- 2.. How to Make Use of Research -- 3.. How to Use Resources to Target Publics -- 4.. How to Use Special Distribution Services -- 5.. Publicity and How It Works -- 6.. How to Make a Press Kit Work for You -- 7.. How to Use Print Media -- 8.. How to Get the Most Exposure on Radio and Television -- 9.. Whens, Hows and Whys of Film and Video -- 10.. How to Use Special Publications -- 11.. How to Create Special Events -- 12.. How and When to Sponsor Existing Events -- 13.. Sports Marketing -- 14.. How to Target Special Markets -- 15.. How to Reach International Audiences -- 16.. How to Create a Speakers' Bureau and Use Spokespersons -- 17.. How to Build Coalition Support -- 18.. How to Measure Results -- 19.. How to Plan and Budget.
Search for related items by subject
- Subject:
- Public relations.
Industrial publicity > Marketing.
Available copies
- 1 of 1 copy available at Northwest Indian College.
Holds
- 0 current holds with 1 total copy.
Show All Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lummi Library | HD 59 .H46 1995 | 283269 | Stacks | Available | - |
| LDR | 02551cam a2200469 a 4500 | ||
|---|---|---|---|
| 001 | 35299 | ||
| 003 | NWIC | ||
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| 100 | 1 | . | ‡aHenry, Rene A. |
| 245 | 1 | 0. | ‡aMarketing public relations : ‡bthe hows that make it work / ‡cRene A. Henry Jr. |
| 250 | . | ‡a1st ed. | |
| 260 | . | ‡aAmes : ‡bIowa State University Press, ‡c1995. | |
| 300 | . | ‡axiv, 281 pages ; ‡c24 cm. | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references and index. | |
| 505 | 0 | 0. | ‡tForeword / ‡rHarold Burson -- ‡g1.. ‡tHow to Make Marketing Public Relations Work for You -- ‡g2.. ‡tHow to Make Use of Research -- ‡g3.. ‡tHow to Use Resources to Target Publics -- ‡g4.. ‡tHow to Use Special Distribution Services -- ‡g5.. ‡tPublicity and How It Works -- ‡g6.. ‡tHow to Make a Press Kit Work for You -- ‡g7.. ‡tHow to Use Print Media -- ‡g8.. ‡tHow to Get the Most Exposure on Radio and Television -- ‡g9.. ‡tWhens, Hows and Whys of Film and Video -- ‡g10.. ‡tHow to Use Special Publications -- ‡g11.. ‡tHow to Create Special Events -- ‡g12.. ‡tHow and When to Sponsor Existing Events -- ‡g13.. ‡tSports Marketing -- ‡g14.. ‡tHow to Target Special Markets -- ‡g15.. ‡tHow to Reach International Audiences -- ‡g16.. ‡tHow to Create a Speakers' Bureau and Use Spokespersons -- ‡g17.. ‡tHow to Build Coalition Support -- ‡g18.. ‡tHow to Measure Results -- ‡g19.. ‡tHow to Plan and Budget. |
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