Record details

• ISBN: 0813822084 (alk. paper)
• ISBN: 9780813822082 (alk. paper)
• Physical Description: xiv, 281 pages ; 24 cm.
• Edition: 1st ed.
• Publisher: Ames : Iowa State University Press, 1995.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Foreword / Harold Burson -- 1.. How to Make Marketing Public Relations Work for You -- 2.. How to Make Use of Research -- 3.. How to Use Resources to Target Publics -- 4.. How to Use Special Distribution Services -- 5.. Publicity and How It Works -- 6.. How to Make a Press Kit Work for You -- 7.. How to Use Print Media -- 8.. How to Get the Most Exposure on Radio and Television -- 9.. Whens, Hows and Whys of Film and Video -- 10.. How to Use Special Publications -- 11.. How to Create Special Events -- 12.. How and When to Sponsor Existing Events -- 13.. Sports Marketing -- 14.. How to Target Special Markets -- 15.. How to Reach International Audiences -- 16.. How to Create a Speakers' Bureau and Use Spokespersons -- 17.. How to Build Coalition Support -- 18.. How to Measure Results -- 19.. How to Plan and Budget.

Search for related items by subject

Subject:

Public relations.
Industrial publicity > Marketing.