Record details

• ISBN: 9781118857663 (hardback)
• ISBN: 1118857666 (hardback)
• ISBN: 1118857674
• ISBN: 9781118857670
• Physical Description: xviii, 284 pages ; 24 cm
• Publisher: Hoboken, New Jersey : Wiley, [2014]

Content descriptions

Formatted Contents Note:

First appearances can be deceiving -- You're not fooling anyone -- You can't sell anything by doing all of the talking -- It's how well you lose, not how well you win, that determines whether you get to keep playing -- The real pros don't play every hand -- Vanity metrics can hide the real numbers that matter to your business -- You won't find a mentor if you don't ask -- Put your customers and their needs before your vision for a solution -- Don't gamble -- use small bets to find opportunities -- even experts need to prepare for new terrain -- People don't buy visionary products; they buy solutions to their problems -- Only customers can tell you if you've found a problem worth solving -- Hoping and praying for luck is not a strategy -- It's never too late to test your assumptions -- The secret to customer interviews is nonleading, open-ended question -- The only way to get good at customer interviews is to practice -- Finding out your assumptions were wrong is just as valuable as proving them right -- Don't pivot to a new idea without testing your new assumptions -- Save your chips for when you'll need the least amount of luck to win -- Successful entrepreneurs recognize failure, fold, and live to fight another day -- Test your assumptions before committing any resource to an idea -- Luck can be engineered if you take emotion out of the equation -- Every successful entrepreneur has more failures than successes -- The harder you work, the luckier you'll get -- Opportunities to find prospective customers are everywhere -- you just have to look -- The best feedback from potential customers comes from meticulous interviews -- Recognize the vanity metrics to avoid big losses -- Keep interviewing customers until yo find a migraine problem worth solving -- People can't help themselves from sharing when you bring up a migraine problem -- Stay objective in your interviews whether you are getting good or bad news -- Nothing else matters until you can prove that customers want your product -- Luck makers seek out new experience and find opportunities where ever they go -- Luck is not a good strategy for poker or business : It's the outcome of a good strategy -- To prove demand, find the shortest path to the ultimate customer action -- Prepare for bad luck by building up reserves -- Fear and inaction are the two greatest threats to your business idea -- Understand your tendencies on tilt so that you can compensate for them -- There is no mistaking it when you uncover migraine problems worth solving -- Get comfortable with being wrong -- Don't go all-in without confirming your assumptions through smaller bets -- Second chances are rare -- make sure you get it right the first time around -- Even when you find a migraine problem, crafting a solution requires vigilance and readjustment -- Don't commit all-in until you prove that customers want your product and there's a business model to support it -- The strength of your initial idea, or starting hand, is always relative.

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Subject:

Entrepreneurship.
New business enterprises.