Record details

• ISBN: 9780470088586 (cloth)
• ISBN: 0470088583 (cloth)
• Physical Description: xv, 656 p. : col. ill. ; 29 cm.
• Edition: 5th ed.
• Publisher: Hoboken, N.J. : John Wiley & Sons, c2010.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Pt. 1. Introduction to hospitality marketing -- The functions of marketing -- Introduction to hospitality services marketing -- pt. 2. Understanding and targeting hospitality consumers -- Understanding the behavior of hospitality consumers -- Market segmentation and positioning -- pt. 3. Marketing planning and information -- Developing a marketing plan -- Information systems for marketing decisions -- pt. 4. Product-service mix and distribution strategies -- Developing a new products and services -- Managing products and services -- Marketing channels -- Electronic commerce -- pt. 5. Promotions strategy -- Promotion and advertising -- Advertising and media planning -- Sales promotions, merchandising, and public relations -- Personal selling -- Pt. 6. Pricing strategy and destination marketing -- Pricing strategy -- Destination marketing.

Search for related items by subject

Subject:

Hospitality industry > Marketing.
Food service > Marketing.
Restaurants > Marketing.
Toeristenindustrie.
Marketing.