Book
Hospitality marketing management / Robert D. Reid, David C. Bojanic.
Record details
- ISBN: 9780470088586 (cloth)
- ISBN: 0470088583 (cloth)
- Physical Description: xv, 656 p. : col. ill. ; 29 cm.
- Edition: 5th ed.
- Publisher: Hoboken, N.J. : John Wiley & Sons, c2010.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references and index.
- Formatted Contents Note:
- Pt. 1. Introduction to hospitality marketing -- The functions of marketing -- Introduction to hospitality services marketing -- pt. 2. Understanding and targeting hospitality consumers -- Understanding the behavior of hospitality consumers -- Market segmentation and positioning -- pt. 3. Marketing planning and information -- Developing a marketing plan -- Information systems for marketing decisions -- pt. 4. Product-service mix and distribution strategies -- Developing a new products and services -- Managing products and services -- Marketing channels -- Electronic commerce -- pt. 5. Promotions strategy -- Promotion and advertising -- Advertising and media planning -- Sales promotions, merchandising, and public relations -- Personal selling -- Pt. 6. Pricing strategy and destination marketing -- Pricing strategy -- Destination marketing.
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Available copies
- 1 of 1 copy available at Northwest Indian College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lummi Library | TX 911.3 .M3 R443 2008 | 280481 | Stacks | Reshelving | - |
Electronic resources
Version of Resource: http://catdir.loc.gov/catdir/toc/ecip0818/2008021436.html
- Table of contents only
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| 100 | 1 | . | ‡aReid, Robert D. |
| 245 | 1 | 0. | ‡aHospitality marketing management / ‡cRobert D. Reid, David C. Bojanic. |
| 250 | . | ‡a5th ed. | |
| 260 | . | ‡aHoboken, N.J. : ‡bJohn Wiley & Sons, ‡cc2010. | |
| 300 | . | ‡axv, 656 p. : ‡bcol. ill. ; ‡c29 cm. | |
| 504 | . | ‡aIncludes bibliographical references and index. | |
| 505 | 0 | . | ‡aPt. 1. Introduction to hospitality marketing -- The functions of marketing -- Introduction to hospitality services marketing -- pt. 2. Understanding and targeting hospitality consumers -- Understanding the behavior of hospitality consumers -- Market segmentation and positioning -- pt. 3. Marketing planning and information -- Developing a marketing plan -- Information systems for marketing decisions -- pt. 4. Product-service mix and distribution strategies -- Developing a new products and services -- Managing products and services -- Marketing channels -- Electronic commerce -- pt. 5. Promotions strategy -- Promotion and advertising -- Advertising and media planning -- Sales promotions, merchandising, and public relations -- Personal selling -- Pt. 6. Pricing strategy and destination marketing -- Pricing strategy -- Destination marketing. |
| 650 | 0. | ‡aHospitality industry ‡xMarketing. | |
| 650 | 0. | ‡aFood service ‡xMarketing. | |
| 650 | 0. | ‡aRestaurants ‡xMarketing. | |
| 650 | 1 | 7. | ‡aToeristenindustrie. ‡2gtt |
| 650 | 1 | 7. | ‡aMarketing. ‡2gtt |
| 700 | 1 | . | ‡aBojanic, David C. |
| 856 | 4 | 1. | ‡3Table of contents only ‡uhttp://catdir.loc.gov/catdir/toc/ecip0818/2008021436.html |
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