Record Details



Enlarge cover image for Casino marketing : theories and applications / Kathryn Hashimoto. Book

Casino marketing : theories and applications / Kathryn Hashimoto.

Summary:

This book links the gaming industry to the business environment and its theoretical underpinnings. It uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Starting with a traditional overview of the industry, the book quickly moves on to strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.

Record details

  • ISBN: 9780131996144
  • ISBN: 0131996142
  • Physical Description: x, 150 pages : illustrations ; 24 cm.
  • Publisher: Boston : Prentice Hall, ©2010.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Introduction -- 1. Introduction to Marketing -- 2. Strategic Planning -- Macromarketing -- External Factors that impact on doing business -- 3. External Environments -- 4. Consumer Markets -- 5. Beyond the Traditional Gambler: Meetings and Conventions -- 6. Segmentation and Positioning -- Micromarketing -- Things that the casino can control -- 7. Service Profit Chain -- 8. Revenue Management -- 9. Place -- The Importance of Channels, Location, and Transportation -- 10. Promotions -- 11. Tying it all together.
Subject:
Casinos > Marketing.
Casinos > Management.
Casinos > Management.
Casinos > Marketing.

Available copies

  • 1 of 1 copy available at Northwest Indian College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Lummi Library HV 6711 .H37 2010 280486 Stacks Available -