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| 008 | 121213s2013 caua 001 0 eng |
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| 010 | | . |
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| 082 | 0 | 0. |
‡a658.15/224
‡223 |
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| 100 | 1 | . |
‡aWarwick, Mal. |
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| 240 | 1 | 0. |
‡aHow to write successful fundraising letters |
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| 245 | 1 | 0. |
‡aHow to write successful fundraising appeals /
‡cMal Warwick with Eric Overman. |
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| 250 | | . |
‡aThird edition. |
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| 264 | | 1. |
‡aSan Francisco :
‡bJossey-Bass,
‡c[2013] |
|---|
| 300 | | . |
‡axiv, 360 pages :
‡billustrations ;
‡c28 cm. |
|---|
| 336 | | . |
‡atext
‡btxt
‡2rdacontent |
|---|
| 337 | | . |
‡aunmediated
‡bn
‡2rdamedia |
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| 338 | | . |
‡avolume
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‡2rdacarrier |
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| 490 | 1 | . |
‡aThe Jossey-Bass nonprofit guidebook series |
|---|
| 500 | | . |
‡aRevised edition of the author's How to write successful fundraising letters, 2nd ed. |
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| 500 | | . |
‡aIncludes index. |
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| 505 | 0 | . |
‡aMotivating your audience. Why people respond to fundraising appeals ; How a fundraising appeal is like a personal visit ; What donors really think about fundraising letters ; Characteristics of an effective fundraising appeal ; A leisurely tour through one successful appeal -- Your plan of action. What to do before you write any fundraising appeal ; Eight steps toward successful fundraising appeals ; The cardinal rules of fundraising letters ; You're writing for results-- not for a Pulitzer Prize -- Customizing your appeal. Recruiting new donors : starting intimate conversations with strangers ; Recruiting new supporters : beginning the cultivation process online ; Welcoming new donors : treating people like part of the family ; Appealing for special gifts : bringing your case down to earth ; Asking for year-end contributions : making the most of the holiday spirit ; Recruiting monthly sustainers : offering small donors a chance for greater impact ; Soliciting high-dollar gifts : framing the case for major contributions ; Going for bigger gifts : persuading donors to make an extra commitment ; Seeking annual gifts : building long-term loyalty, one year at a time ; Thanking your donors : friend-raising before fundraising ; Promoting legacy gifts : seeking the ultimate commitment -- Reinforcing your appeal. Rounding out your appeal with online media and more ; Writing online appeals ; The new keys to success in fundraising today -- The appear writer's toolbox. Sample multichannel campaign calendar ; Twenty great e-mail subject lines ; Sixty successful outer-envelope teasers ; Fifty-four strong leads for fundraising appeals ; Ninety ways to use the work "you" in a fundraising appeal ; Sixty-three ways to handle awkward copywriting transitions ; Forty-one powerful ways to end a fundraising appeal ; Fifty-eight ways to start a P.S. in a fundraising appeal ; Fifteen ways how not to get results. |
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| 650 | | 0. |
‡aDirect-mail fund raising. |
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| 650 | | 0. |
‡aNonprofit organizations
‡xFinance. |
|---|
| 650 | | 7. |
‡aDirect-mail fund raising.
‡2fast
‡0(OCoLC)fst00894568 |
|---|
| 650 | | 7. |
‡aNonprofit organizations
‡xFinance.
‡2fast
‡0(OCoLC)fst01038899 |
|---|
| 700 | 1 | . |
‡aOverman, Eric. |
|---|
| 776 | 0 | 8. |
‡iOnline version:
‡aWarwick, Mal.
‡tHow to write successful fundraising appeals
‡bThird edition.
‡dSan Francisco : Jossey-Bass, [2013]
‡z9781118615539
‡w(DLC) 2012050259 |
|---|
| 830 | | 0. |
‡aJossey-Bass nonprofit guidebook series. |
|---|
| 856 | 4 | 2. |
‡zProfessional premium content
‡uhttp://www.josseybass.com/WileyCDA/Section/id-816838.html
‡kprofessional |
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| 938 | | . |
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| 938 | | . |
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