Book
Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler.
Record details
- ISBN: 0787909122 (acid-free paper)
- ISBN: 9780787909123 (acid-free paper)
- Physical Description: xxviii, 395 pages : illustrations ; 24 cm.
- Publisher: San Francisco, Calif. : Jossey-Bass Publishers, c1998.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references (p. 369-378) and index.
Search for related items by subject
- Subject:
- Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.
Search for related items by series
Available copies
- 1 of 1 copy available at Northwest Indian College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lummi Library | AM 5 .K68 1998 | 283538 | Stacks | Available | - |
Electronic resources
- Related Resource: http://catdir.loc.gov/catdir/bios/wiley043/98008964.html
- Contributor biographical information
- Related Resource: http://catdir.loc.gov/catdir/description/wiley035/98008964.html
- Publisher description