Bibliography, etc. Note:
Includes bibliographical references.
Formatted Contents Note:
Introduction to evaluation : How can we create effective exhibitions and programs. Convincing the director / Alan Friedman ; Studying your visitors / Randi Korn -- Visitor surveys : Who visits and who doesn't?. Getting started in audience research / Marilyn Hood ; Role of the interviewer in survey research / Zahava Doering -- Working with your data. Coding and how to do it / Randi Korn ; Analyzing the data / Randi Korn ; Using the data / Randi Korn -- Front-end evaluation : What do visitors know and how they feel about your exhibition or program topic?. Front-end evaluation : a tool for exhibit and program planning / Minda Borun ; The uses of focus groups in audience research / Roslyn Rubenstein ; Setting off on the right foot : front-end evaluation / Roger Miles & Clarke Giles
Formative evaluation : Does your exhibition attract and hold visitors' attention? Do visitors know how to use your interactives? Do visitors understand your messages?. What is formative evaluation / Chandler Screven ; Case study : Formative evaluation of exhibits at the British Museum / Steven Griggs -- Remedial evaluation : How do we improve an exhibition after opening?. The classification of exhibit evaluation : A rationale for remedial evaluation / Stephen Bitgood and Harris Shettel ; Case study : Team practice in remedial evaluation techniques with an existing exhibit / David Taylor -- Summative evaluation : Determining an exhibit or program's effectiveness : What works? What doesn't? What are you doing right?. Case study : The rain forest in Milwaukee / Mary S. Korenic and Allen M. Young -- Issues in the field. The quandaries of audience research / Minda Borun and Randi Korn.
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