Magnetic : the art and science of engagement

Book

Magnetic : the art and science of engagement / Anne Bergeron and Beth Tuttle.

Bergeron, Anne (Anne Therese) (Author). Tuttle, Beth. (Added Author).

Summary:

"In this in-depth study of the role of engagement in helping organizations to succeed, Anne Bergeron and Beth Tuttle examine what they call "magnetic" organizations -- those that have developed an energized core centered on people, vision, and service, which enables them to attract and retain critical resources, such as talented and committed employees, loyal audiences, engaged donors, powerful goodwill from the community at large, and the financial capital required to sustain programmatic excellence and growth. These organizations have become "magnetic" by creating strong internal alignment around a compelling shared vision, and then extending the reach of their magnetic fields by engaging, serving and, ultimately, activating their internal and external communities through meaningful experiences and authentic relationships"--Amazon.com.

Record details

ISBN: 9781933253831
ISBN: 1933253835
ISBN: 9781933253886
ISBN: 1933253886
Physical Description: 224 pages : color illustrations ; 23 cm
Publisher: Washington, DC : The AAM Press, 2013.

Content descriptions

General Note:: Includes index.
Bibliography, etc. Note:: Includes bibliographical references and index.
Formatted Contents Note:: Introduction -- Magnetism and the art of engagement -- Build core alignment -- Philbrook museum of art : aligning through vision and values -- Embrace 360 engagement -- Conner prairie interactive history park : embracing 360o engagement -- Empower others -- Chrysler museum of art : serve first, lead second -- Widen the circle and invite the outside in children's museum pittsburgh : the power of 'yes' -- Become essential -- Natural science center of greensboro : turning outward to meet real needs -- Build trust through high performance -- The franklin institute : righting the ship -- On becoming magnetic -- Appendices -- Appendix A: methodology -- Appendix B: stakeholder interview list -- Appendix C: magnetic museum self-assessment tool -- Acknowledgements -- About the authors -- Index.