Entrepreneurship

Book

Entrepreneurship / Alan L. Carsrud and Malin E. Brännback.

Carsrud, Alan L. (Author). Brännback, Malin, 1963- (Added Author).

Summary:

Are entrepreneurs born or made? How do they recognize opportunity? How do they address the risks associated with designing, launching, and sustaining a new venture? There are many steps between having an idea and going public -- this book explores the entrepreneurial process through all of its stages, a process in which some half a billion people are engaged worldwide every year. Illustrated through numerous real-life examples, the book is a map of the entrepreneurial journey, exploring the wide variety of opportunities open to the entrepreneur and how to build upon them, including an overview of such essential principles as screening, market research, product development, financing, and marketing and sales strategies. It also covers legal issues, intellectual property protection, motivating employees, managing boards and investors, use of technology, and the international environment. Featuring examples of business plans and presentations, exercises and checklists, and a glossary of key terms, this volume provides a solid overview and introduction to the process of business creation that will appeal to students and educators, general readers, and budding entrepreneurs.

Record details

ISBN: 031333689X (alk. paper)
ISBN: 9780313336898 (alk. paper)
Physical Description: xxi, 182 pages : illustrations ; 25 cm.
Publisher: Westport, Conn. : Greenwood Press, 2007.

Content descriptions

Bibliography, etc. Note:: Includes bibliographical references (p. [177]-179) and index.
Formatted Contents Note:: What is entrepreneurship and is it right for you? -- Entrepreneurs and their world -- Idea generation and creating the concept statement -- Entrepreneurial strategies : defy competition and enter the market -- Creating new products and services -- Building a strategy : understand the industry and competition -- The market and customer groups -- Developing internal processes--operations, pricing, and finance -- Management and human capital -- Growth and entrepreneurial family firms -- Appendix : putting a plan together and avoiding pitfalls.