Book
How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples / Mal Warwick.
Part 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The Cardinal rules of fundraising letters -- You're writing for results--not for a Pulitzer Prize -- Part 3: Customizing your appeal -- Recruiting new donors: starting intimate conversations with strangers -- Welcoming new donors: treating people like part of the family -- Appealing for special gifts: bringing your case down to earth -- Asking for year-end contributions: making the most of the holiday spirit -- Soliciting high-dollar gifts: framing the case for major contributions -- Going for bigger gifts: persuading donors to make an extra commitment -- Seeking annual gifts: building long-term loyalty, one year at a time -- Thanking your donors: friend-raising before fundraising -- Part 4: The letter writer's toolbox -- A. Sixty successful outer envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the work "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Ten other books to help you write successful fundraising letters.
Record details
- ISBN: 078795652X
- ISBN: 9780787956523
- Physical Description: xvi, 304 pages : illustrations ; 28 cm.
- Edition: 1st ed.
- Publisher: San Francisco : Jossey-Bass, ©2001.
Content descriptions
- General Note:
- Includes index.
- Formatted Contents Note:
- Part 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The Cardinal rules of fundraising letters -- You're writing for results--not for a Pulitzer Prize -- Part 3: Customizing your appeal -- Recruiting new donors: starting intimate conversations with strangers -- Welcoming new donors: treating people like part of the family -- Appealing for special gifts: bringing your case down to earth -- Asking for year-end contributions: making the most of the holiday spirit -- Soliciting high-dollar gifts: framing the case for major contributions -- Going for bigger gifts: persuading donors to make an extra commitment -- Seeking annual gifts: building long-term loyalty, one year at a time -- Thanking your donors: friend-raising before fundraising -- Part 4: The letter writer's toolbox -- A. Sixty successful outer envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the work "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Ten other books to help you write successful fundraising letters.
Search for related items by subject
- Subject:
- Direct-mail fund raising.
Nonprofit organizations > Finance.
Direct-mail fund raising.
Nonprofit organizations > Finance.
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Available copies
- 1 of 1 copy available at Northwest Indian College.
Holds
- 0 current holds with 1 total copy.
Other Formats and Editions
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lummi Library | HV 41.2 .W378 2001 | 261596 | Stacks | Available | - |
Electronic resources
- Version of Resource: http://catdir.loc.gov/catdir/toc/onix07/00012115.html
- Table of contents
- Related Resource: http://catdir.loc.gov/catdir/bios/wiley043/00012115.html
- Contributor biographical information
- Related Resource: http://catdir.loc.gov/catdir/description/wiley035/00012115.html
- Publisher description
| Part 1: Motivating your audience | ||
| Why people respond to fundraising letters | ||
| How a fundraising letter is like a personal visit | ||
| What donors really think about fundraising letters | ||
| Characteristics of an effective fundraising letter | ||
| A leisurely tour through one successful appeal | ||
| Part 2: The letter writer's plan of action | ||
| What to do before you write any fundraising letter | ||
| Eight steps toward successful fundraising letters | ||
| The Cardinal rules of fundraising letters | ||
| You're writing for results | ||
| not for a Pulitzer Prize | ||
| Part 3: Customizing your appeal | ||
| Recruiting new donors: starting intimate conversations with strangers | ||
| Welcoming new donors: treating people like part of the family | ||
| Appealing for special gifts: bringing your case down to earth | ||
| Asking for year-end contributions: making the most of the holiday spirit | ||
| Soliciting high-dollar gifts: framing the case for major contributions | ||
| Going for bigger gifts: persuading donors to make an extra commitment | ||
| Seeking annual gifts: building long-term loyalty, one year at a time | ||
| Thanking your donors: friend-raising before fundraising | ||
| Part 4: The letter writer's toolbox | ||
| A. Sixty successful outer envelope teasers | ||
| B. Fifty-four strong leads for fundraising letters | ||
| C. Ninety ways to use the word "you" in a fundraising letter | ||
| D. Sixty-three ways to handle awkward copywriting transitions | ||
| E. Forty-one powerful ways to end a fundraising letter | ||
| F. Fifty-eight ways to start a P.S. in a fundraising letter | ||
| G. Fifteen ways how not to get results | ||
| H. Ten other books to help you write successful fundraising letters. |