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Enlarge cover image for How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples / Mal Warwick. Book

How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples / Mal Warwick.

Warwick, Mal. (Author).

Summary:

Part 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The Cardinal rules of fundraising letters -- You're writing for results--not for a Pulitzer Prize -- Part 3: Customizing your appeal -- Recruiting new donors: starting intimate conversations with strangers -- Welcoming new donors: treating people like part of the family -- Appealing for special gifts: bringing your case down to earth -- Asking for year-end contributions: making the most of the holiday spirit -- Soliciting high-dollar gifts: framing the case for major contributions -- Going for bigger gifts: persuading donors to make an extra commitment -- Seeking annual gifts: building long-term loyalty, one year at a time -- Thanking your donors: friend-raising before fundraising -- Part 4: The letter writer's toolbox -- A. Sixty successful outer envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the work "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Ten other books to help you write successful fundraising letters.

Record details

  • ISBN: 078795652X
  • ISBN: 9780787956523
  • Physical Description: xvi, 304 pages : illustrations ; 28 cm.
  • Edition: 1st ed.
  • Publisher: San Francisco : Jossey-Bass, ©2001.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Part 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The Cardinal rules of fundraising letters -- You're writing for results--not for a Pulitzer Prize -- Part 3: Customizing your appeal -- Recruiting new donors: starting intimate conversations with strangers -- Welcoming new donors: treating people like part of the family -- Appealing for special gifts: bringing your case down to earth -- Asking for year-end contributions: making the most of the holiday spirit -- Soliciting high-dollar gifts: framing the case for major contributions -- Going for bigger gifts: persuading donors to make an extra commitment -- Seeking annual gifts: building long-term loyalty, one year at a time -- Thanking your donors: friend-raising before fundraising -- Part 4: The letter writer's toolbox -- A. Sixty successful outer envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the work "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Ten other books to help you write successful fundraising letters.

Search for related items by subject

Subject:
Direct-mail fund raising.
Nonprofit organizations > Finance.
Direct-mail fund raising.
Nonprofit organizations > Finance.

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Available copies

  • 1 of 1 copy available at Northwest Indian College.

Holds

  • 0 current holds with 1 total copy.

Other Formats and Editions

English (2)
View all formats and editions (2)
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Lummi Library HV 41.2 .W378 2001 261596 Stacks Available -

Electronic resources

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▼ MARC Record
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1001 . ‡aWarwick, Mal.
24510. ‡aHow to write successful fundraising letters : ‡bsample letters, style tips, useful hints, real-world examples / ‡cMal Warwick.
250 . ‡a1st ed.
260 . ‡aSan Francisco : ‡bJossey-Bass, ‡c©2001.
300 . ‡axvi, 304 pages : ‡billustrations ; ‡c28 cm.
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
4901 . ‡aThe Jossey-Bass nonprofit and public management series
500 . ‡aIncludes index.
5050 . ‡aPart 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The Cardinal rules of fundraising letters -- You're writing for results--not for a Pulitzer Prize -- Part 3: Customizing your appeal -- Recruiting new donors: starting intimate conversations with strangers -- Welcoming new donors: treating people like part of the family -- Appealing for special gifts: bringing your case down to earth -- Asking for year-end contributions: making the most of the holiday spirit -- Soliciting high-dollar gifts: framing the case for major contributions -- Going for bigger gifts: persuading donors to make an extra commitment -- Seeking annual gifts: building long-term loyalty, one year at a time -- Thanking your donors: friend-raising before fundraising -- Part 4: The letter writer's toolbox -- A. Sixty successful outer envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the work "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Ten other books to help you write successful fundraising letters.
520 . ‡aPart 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The Cardinal rules of fundraising letters -- You're writing for results--not for a Pulitzer Prize -- Part 3: Customizing your appeal -- Recruiting new donors: starting intimate conversations with strangers -- Welcoming new donors: treating people like part of the family -- Appealing for special gifts: bringing your case down to earth -- Asking for year-end contributions: making the most of the holiday spirit -- Soliciting high-dollar gifts: framing the case for major contributions -- Going for bigger gifts: persuading donors to make an extra commitment -- Seeking annual gifts: building long-term loyalty, one year at a time -- Thanking your donors: friend-raising before fundraising -- Part 4: The letter writer's toolbox -- A. Sixty successful outer envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the work "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Ten other books to help you write successful fundraising letters.
650 0. ‡aDirect-mail fund raising.
650 0. ‡aNonprofit organizations ‡xFinance.
650 7. ‡aDirect-mail fund raising. ‡2fast ‡0(OCoLC)fst00894568
650 7. ‡aNonprofit organizations ‡xFinance. ‡2fast ‡0(OCoLC)fst01038899
77608. ‡iOnline version: ‡aWarwick, Mal. ‡tHow to write successful fundraising letters. ‡b1st ed. ‡dSan Francisco : Jossey-Bass, ©2001 ‡w(OCoLC)606532567
77608. ‡iOnline version: ‡aWarwick, Mal. ‡tHow to write successful fundraising letters. ‡b1st ed. ‡dSan Francisco : Jossey-Bass, ©2001 ‡w(OCoLC)608662181
830 0. ‡aJossey-Bass nonprofit and public management series.
85641. ‡3Table of contents ‡uhttp://catdir.loc.gov/catdir/toc/onix07/00012115.html
85642. ‡3Contributor biographical information ‡uhttp://catdir.loc.gov/catdir/bios/wiley043/00012115.html
85642. ‡3Publisher description ‡uhttp://catdir.loc.gov/catdir/description/wiley035/00012115.html
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