Book
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
From the Publisher: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including Strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf.
Record details
- ISBN: 9780618785919
- ISBN: 0618785914
- Physical Description: xii, 368 p. ; 23 cm.
- Edition: 4th ed., Completely updated and expanded ed.
- Publisher: Boston, MA : Houghton Mifflin, 2007.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references (p. [343]-356) and index.
- Formatted Contents Note:
- Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
Search for related items by subject
- Subject:
- Marketing.
Small business > Management.
Advertising.
Available copies
- 0 of 1 copy available at Northwest Indian College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lummi Library | HF 5415 .L477 2007 | 278623 | Stacks | Checked out | 02/19/2013 |
Electronic resources
- Version of Resource: http://catdir.loc.gov/catdir/toc/ecip073/2006033833.html
- Table of contents only
- Related Resource: http://catdir.loc.gov/catdir/enhancements/fy0702/2006033833-d.html
- Publisher description
- Version of Resource: http://catdir.loc.gov/catdir/enhancements/fy0728/2006033833-s.html
- Sample text
- Related Resource: http://catdir.loc.gov/catdir/enhancements/fy0737/2006033833-b.html
- Contributor biographical information
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| 245 | 1 | 0. | ‡aGuerrilla marketing : ‡beasy and inexpensive strategies for making big profits from your small business / ‡cJay Conrad Levinson ; with Jeannie Levinson and Amy Levinson. |
| 246 | 3 | . | ‡aEasy and inexpensive strategies for making big profits from your small business |
| 246 | 3 | . | ‡aEasy & inexpensive strategies for making big profits from your small business |
| 250 | . | ‡a4th ed., Completely updated and expanded ed. | |
| 260 | . | ‡aBoston, MA : ‡bHoughton Mifflin, ‡c2007. | |
| 300 | . | ‡axii, 368 p. ; ‡c23 cm. | |
| 504 | . | ‡aIncludes bibliographical references (p. [343]-356) and index. | |
| 505 | 0 | . | ‡aIntroduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index. |
| 520 | . | ‡aFrom the Publisher: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including Strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf. | |
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