Record Details


Enlarge cover image for Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. Book

Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.

Shoemaker, Stowe. (Author). Lewis, Robert C., 1930- (Added Author). Yesawich, Peter Charles, 1950- (Added Author).

Record details

  • ISBN: 0131182404
  • ISBN: 9780131182400
  • Physical Description: xxv, 661 p. : col. ill., maps ; 28 cm.
  • Edition: 4th ed.
  • Publisher: Upper Saddle River, N.J. : Pearson, c2007.

Content descriptions

General Note:
Lewis's name appears first on the earlier edition.
Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Bibliography, etc. Note:
Includes bibliographical references and indexes.
Formatted Contents Note:
Ch. 1. concept of marketing -- Ch. 2. Marketing services and the hospitality experience -- Ch. 3. marketing mix and the product/service mix -- Ch. 4. Relationship/loyalty marketing -- Ch. 5. Strategic marketing -- Ch. 6. strategic marketing system and marketing objectives -- Ch. 7. Understanding individual customers -- Ch. 8. Understanding organizational customers -- Ch. 9. tourist customer and the tourism destination -- Ch. 10. Understanding competition -- Ch. 11. Marketing intelligence and research -- Ch. 12. Differentiation, segmentation, and target marketing -- Ch. 13. Branding and market positioning -- Ch. 14. hospitality pricing mix -- Ch. 15. communications mix : advertising -- Ch. 16. communications mix : sales promotions, merchandising, public relations and publicity -- Ch. 17. communications mix : personal selling -- Ch. 18. Hospitality distribution systems : bringing the product to the customer -- Ch. 19. Channels of distribution : bringing the customer to the product -- Ch. 20. Interactive marketing : Internet and database marketing -- Ch. 21. marketing plan.

Search for related items by subject

Subject:
Hospitality industry > Marketing.
Accueil (Tourisme)
Gestion hôtelière
Hôtels > Marketing.
Tourisme > Marketing.
Gastgewerbe.
Marketing.

Available copies

  • 1 of 1 copy available at Northwest Indian College.

Holds

  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Lummi Library TX 911.3 .M3 L49 2007 280480 Stacks Reshelving -
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24510. ‡aMarketing leadership in hospitality and tourism : ‡bstrategies and tactics for competitive advantage / ‡cStowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
250 . ‡a4th ed.
260 . ‡aUpper Saddle River, N.J. : ‡bPearson, ‡cc2007.
300 . ‡axxv, 661 p. : ‡bcol. ill., maps ; ‡c28 cm.
500 . ‡aLewis's name appears first on the earlier edition.
500 . ‡aRev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
504 . ‡aIncludes bibliographical references and indexes.
50500. ‡gCh. 1. ‡tconcept of marketing -- ‡gCh. 2. ‡tMarketing services and the hospitality experience -- ‡gCh. 3. ‡tmarketing mix and the product/service mix -- ‡gCh. 4. ‡tRelationship/loyalty marketing -- ‡gCh. 5. ‡tStrategic marketing -- ‡gCh. 6. ‡tstrategic marketing system and marketing objectives -- ‡gCh. 7. ‡tUnderstanding individual customers -- ‡gCh. 8. ‡tUnderstanding organizational customers -- ‡gCh. 9. ‡ttourist customer and the tourism destination -- ‡gCh. 10. ‡tUnderstanding competition -- ‡gCh. 11. ‡tMarketing intelligence and research -- ‡gCh. 12. ‡tDifferentiation, segmentation, and target marketing -- ‡gCh. 13. ‡tBranding and market positioning -- ‡gCh. 14. ‡thospitality pricing mix -- ‡gCh. 15. ‡tcommunications mix : advertising -- ‡gCh. 16. ‡tcommunications mix : sales promotions, merchandising, public relations and publicity -- ‡gCh. 17. ‡tcommunications mix : personal selling -- ‡gCh. 18. ‡tHospitality distribution systems : bringing the product to the customer -- ‡gCh. 19. ‡tChannels of distribution : bringing the customer to the product -- ‡gCh. 20. ‡tInteractive marketing : Internet and database marketing -- ‡gCh. 21. ‡tmarketing plan.
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65007. ‡aGastgewerbe. ‡2swd
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7001 . ‡aLewis, Robert C., ‡d1930-
7001 . ‡aYesawich, Peter Charles, ‡d1950-
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