Fundraising for dummies

Book

Fundraising for dummies / by John Mutz and Katherine Murray.

Mutz, John Massie, 1935- (Author). Murray, Katherine, 1961- (Added Author).

Summary:

In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times.

Record details

ISBN: 9780470568408
ISBN: 0470568402
Physical Description: xviii, 366 pages ; 24 cm.
Edition: 3rd ed.
Publisher: Hoboken, NJ : Wiley Publishing, Inc., ©2010.

Content descriptions

General Note:: Includes index.
Formatted Contents Note:: Putting your fundraising ducks in a row. Fundraising in a changing economy ; Identifying the fruits of your fundraising passion ; Finding the right perspective : fundraising issues and ethics ; Writing your case statement : your agency's reason to be ; Organizing your team : board members and volunteers ; Creating a winning fundraising plan -- Finding-- and winning over-- donors. Getting the lowdown on your donors ; Meeting your donor ; Cultivating major givers ; Asking for a major gift ; Writing winning grant proposals -- Telling your story and building your brand. Connecting for profits : sharing your story by print, mail, and phone ; Projecting your image in the media ; Social networking : what's the connection for your organization? ; Getting the most from e-mail and e-newsletters ; Extending your brand online -- Engaging your givers with the right campaigns. Organizing, implementing, and celebrating your annual fund ; Planning a special event ; Building buildings, nonbuildings, and futures : the capital campaign ; Securing major gifts, planned gifts. and the challenge grant ; Engaging the corporate giver ; Building and growing endowments -- The part of tens. Ten predictions about fundraising ; Ten (plus one) great opening lines.