Record details

• ISBN: 0130916536
• ISBN: 9780130916532
• ISBN: 0130916463 (pbk.)
• ISBN: 9780130916464 (pbk.)
• Physical Description: xx, 347 p. : ill. ; 25 cm.
• Edition: 2nd ed.
• Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1989.

Content descriptions

General Note:

"Published in cooperation with the National Endowment for the Arts".

Bibliography, etc. Note:

Includes bibliographical references.

Formatted Contents Note:

pt. 1. Planning. An artist's way of life / James Rosenquist -- Practical planning / Bruce Beasely -- Setting up business / Harvey Horowitz -- Understanding everyday finances / Robert T. Higashi -- Preparing for taxes and other atrocities / Ira M. Lowe and Paul A. Mahon -- pt. 2. Protecting. Keeping your artwork unique: copyright, trade secret, patent, and trademark law / Richard L. Stroup and Robert Wade -- Insuring artwork and the artist / Huntington T. Block -- Safeguarding your health: health hazards for artists / Michael McCann and Monona Rossol -- Financial resources for artists: the visual arts program at the arts endowment / Jim Melchert and Michael Faubion -- Financial resources for artists: art in public places / Patricia Fuller -- Financial resources for artists: grantsmanship / Fred Eversley and Joanne Gigliotti -- Join together: artists' unions / Olive Mosier -- pt. 3. Marketing. Career and the artist / Henry Geldzahler -- Entering the mainstream / Julian Schnabel -- Preparing your portfolio / Kate Keller and Mali Olatunji -- Selling art under contract / Tennyson Schad -- The integrity of the artist, dealer, and gallery / Tibor de Nagy -- pt. 4. Exhibiting. New York: a dealer / Juan Karp -- Los Angeles: a dealer / James Corcoran -- Washington, D.C.: a dealer / Christopher S. Middendorf -- Chicago: a dealer / Rhona Hoffman -- Houston: a dealer / Janie C. Lee -- Artists' spaces / Jenny Dixon. pt. 5. Buying and selling. Museums: the artists and the museum, how to crack th sight barrier / Tom L. Freudenheim -- Art advisory services: the age of the art advisor / Jeffrey Deitch -- Individual art collectors: the role of art consulting in the art of collecting / Barbara Guggenheim -- Art collections in corporations / Mary Lanier -- Contemporary art at auction / David J. Nash -- Commissions / Helen and Newton Harrison -- Craft fairs / Carol Sedestrom -- pt. 6. The politics of art. The great American art game / Lee Caplin.

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Subject:

Art > Economic aspects.
Art > Marketing.