Record Details


Enlarge cover image for Advancing the common good : strategies for business, governments, and nonprofits / Philip Kotler. E-book

Advancing the common good : strategies for business, governments, and nonprofits / Philip Kotler.

Kotler, Philip, (author.).

Record details

  • ISBN: 1440872457
  • ISBN: 9781440872457
  • Physical Description: 1 online resource (xv, 176 pages)
  • Publisher: Santa Barbara, California : Praeger, [2019]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers, and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations and foundations do to advance the common good?
Source of Description Note:
Description based on online resource; title from digital title page (viewed on November 18, 2019).

Search for related items by subject

Subject:
Common good.
Public interest.
Social action.
Social policy.
Common good.
Public interest.
Social action.
Social policy.
Genre:
Electronic books.

Electronic resources

EBSCOhost

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▼ MARC Record
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1001 . ‡aKotler, Philip, ‡eauthor.
24510. ‡aAdvancing the common good : ‡bstrategies for business, governments, and nonprofits / ‡cPhilip Kotler.
264 1. ‡aSanta Barbara, California : ‡bPraeger, ‡c[2019]
300 . ‡a1 online resource (xv, 176 pages)
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡acomputer ‡bc ‡2rdamedia
338 . ‡aonline resource ‡bcr ‡2rdacarrier
504 . ‡aIncludes bibliographical references and index.
5050 . ‡aDefining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers, and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations and foundations do to advance the common good?
588 . ‡aDescription based on online resource; title from digital title page (viewed on November 18, 2019).
590 . ‡aMaster record variable field(s) change: 050
650 0. ‡aCommon good.
650 0. ‡aPublic interest.
650 0. ‡aSocial action.
650 0. ‡aSocial policy.
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650 7. ‡aPublic interest. ‡2fast ‡0(OCoLC)fst01082535
650 7. ‡aSocial action. ‡2fast ‡0(OCoLC)fst01122251
650 7. ‡aSocial policy. ‡2fast ‡0(OCoLC)fst01122738
655 4. ‡aElectronic books.
77608. ‡iPrint version: ‡aKotler, Philip, author. ‡tAdvancing the common good ‡dSanta Barbara, California : Praeger, [2019] ‡z9781440872440 ‡w(DLC) 2019014083
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