Record Details



Enlarge cover image for Advancing the common good : strategies for business, governments, and nonprofits / Philip Kotler. E-book

Advancing the common good : strategies for business, governments, and nonprofits / Philip Kotler.

Kotler, Philip, (author.).

Record details

  • ISBN: 1440872457
  • ISBN: 9781440872457
  • Physical Description: 1 online resource (xv, 176 pages)
  • Publisher: Santa Barbara, California : Praeger, [2019]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers, and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations and foundations do to advance the common good?
Source of Description Note:
Description based on online resource; title from digital title page (viewed on November 18, 2019).
Subject:
Common good.
Public interest.
Social action.
Social policy.
Common good.
Public interest.
Social action.
Social policy.
Genre:
Electronic books.

Electronic resources