Advancing the common good : strategies for business, governments, and nonprofits / Philip Kotler.
Record details
- ISBN: 1440872457
- ISBN: 9781440872457
- Physical Description: 1 online resource (xv, 176 pages)
- Publisher: Santa Barbara, California : Praeger, [2019]
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references and index.
- Formatted Contents Note:
- Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers, and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations and foundations do to advance the common good?
- Source of Description Note:
- Description based on online resource; title from digital title page (viewed on November 18, 2019).
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