Casino marketing : theories and applications / Kathryn Hashimoto.
This book links the gaming industry to the business environment and its theoretical underpinnings. It uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Starting with a traditional overview of the industry, the book quickly moves on to strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.
Record details
- ISBN: 9780131996144
- ISBN: 0131996142
- Physical Description: x, 150 pages : illustrations ; 24 cm.
- Publisher: Boston : Prentice Hall, ©2010.
Content descriptions
- Bibliography, etc. Note:
- Includes bibliographical references and index.
- Formatted Contents Note:
- Introduction -- 1. Introduction to Marketing -- 2. Strategic Planning -- Macromarketing -- External Factors that impact on doing business -- 3. External Environments -- 4. Consumer Markets -- 5. Beyond the Traditional Gambler: Meetings and Conventions -- 6. Segmentation and Positioning -- Micromarketing -- Things that the casino can control -- 7. Service Profit Chain -- 8. Revenue Management -- 9. Place -- The Importance of Channels, Location, and Transportation -- 10. Promotions -- 11. Tying it all together.
Search for related items by subject
- Subject:
- Casinos > Marketing.
Casinos > Management.
Casinos > Management.
Casinos > Marketing.
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Available copies
- 1 of 1 copy available at Northwest Indian College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Lummi Library | HV 6711 .H37 2010 | 280486 | Stacks | Available | - |
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100 | 1 | . | ‡aHashimoto, Kathryn. |
245 | 1 | 0. | ‡aCasino marketing : ‡btheories and applications / ‡cKathryn Hashimoto. |
260 | . | ‡aBoston : ‡bPrentice Hall, ‡c©2010. | |
300 | . | ‡ax, 150 pages : ‡billustrations ; ‡c24 cm. | |
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490 | 1 | . | ‡aCasino management essentials series |
504 | . | ‡aIncludes bibliographical references and index. | |
505 | 0 | 0. | ‡tIntroduction -- ‡g1. ‡tIntroduction to Marketing -- ‡g2. ‡tStrategic Planning -- ‡tMacromarketing -- External Factors that impact on doing business -- ‡g3. ‡tExternal Environments -- ‡g4. ‡tConsumer Markets -- ‡g5. ‡tBeyond the Traditional Gambler: Meetings and Conventions -- ‡g6. ‡tSegmentation and Positioning -- ‡tMicromarketing -- Things that the casino can control -- ‡g7. ‡tService Profit Chain -- ‡g8. ‡tRevenue Management -- ‡g9. ‡tPlace -- The Importance of Channels, Location, and Transportation -- ‡g10. ‡tPromotions -- ‡g11. ‡tTying it all together. |
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