Record Details



Enlarge cover image for Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler. Book

Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler.

Kotler, Neil G., 1941- (Author). Kotler, Philip. (Added Author).

Record details

  • ISBN: 0787909122 (acid-free paper)
  • ISBN: 9780787909123 (acid-free paper)
  • Physical Description: xxviii, 395 pages : illustrations ; 24 cm.
  • Publisher: San Francisco, Calif. : Jossey-Bass Publishers, c1998.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (p. 369-378) and index.
Subject:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.

Available copies

  • 1 of 1 copy available at Northwest Indian College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Lummi Library AM 5 .K68 1998 283538 Stacks Reshelving -

Electronic resources


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1001 . ‡aKotler, Neil G., ‡d1941-
24510. ‡aMuseum strategy and marketing : ‡bdesigning missions, building audiences, generating revenue and resources / ‡cNeil Kotler and Philip Kotler.
260 . ‡aSan Francisco, Calif. : ‡bJossey-Bass Publishers, ‡cc1998.
300 . ‡axxviii, 395 pages : ‡billustrations ; ‡c24 cm.
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4901 . ‡aThe Jossey-Bass nonprofit & public management series
504 . ‡aIncludes bibliographical references (p. 369-378) and index.
650 0. ‡aMuseums ‡xPlanning.
650 0. ‡aMuseums ‡xMarketing.
650 0. ‡aMuseum attendance.
650 0. ‡aMuseum finance.
7001 . ‡aKotler, Philip.
77608. ‡iOnline version: ‡aKotler, Neil G., 1941- ‡tMuseum strategy and marketing. ‡dSan Francisco, Calif. : Jossey-Bass Publishers, c1998 ‡w(OCoLC)681735054
830 0. ‡aJossey-Bass nonprofit and public management series.
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